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What we are building, what broke, and what we would do differently. Written by the people doing the work.
Drafting guest replies can give a 12-room guest house back about five working weeks a year. A website chatbot can make promises your hotel is legally stuck with. One question sorts every AI tool into the right pile.
One question — if this ended on Friday, what leaves with me? — run across delivery apps, OTAs, booking plumbing, development agencies and AI vendors. And why GDPR portability and the EU switching rules will not rescue a UK business.
Every vendor selection guide tells you to look for a proven track record and deep industry expertise. Neither is something you can check before you sign — which is precisely why both survive. Here are five questions that fail properly.
